Tuesday · Cuyahoga
You have been in most of them. You still plan the week from a list on the windshield. Cavatta ranks every building by the referrals it actually generates — so the next door is the right one.
6:12The windshield
You know the names on the glass. Nobody has told you what is behind them.
The windshield list
7:40The ranked day
4,180
Medicare discharges · Fairview · last year
You visit it weekly. You did not know the number.
MetroHealth had 5,120 Medicare discharges last year. It is the one marked Never.
7:48Before you drive
Fairview first. Who you’re there for, who else is in it, what to take with you.
01
She is the discharge planner at Fairview. Not intake. Not the lobby. That’s who the hour is for.
02
Another agency already has the relationship. You are not the first marketer Sandra has seen this week.
03
When Sandra moves buildings, that picture is how you still have a door. The visit is also a record.
Ask Cavatta · in the lot
Why hasn’t Fairview converted?
You are not here to take the account today. Sandra already has an agency of choice. Open with the number: Fairview discharged 4,180 Medicare patients last year. You are here for the ones that still need a start.
10:15Fairview lobby
Sandra is the discharge planner. She already has an agency of choice. Cavatta tells you what that actually means — and when a visit cannot win the account.
Sandra says
“We're happy with our current agency.”
CMS rates agencies from 1 to 5 stars on quality of care. Fairview’s agency of choice is a 3.5. Yours is a 4. Do not ask her to switch. Show her the difference — then leave the scorecard.
10:22You hand Sandra this
She has a drawer of them. Hand her something she opens on a Thursday — whether you can take a wound vac on Friday. Fairview’s own data. Hers to keep.
Her facility’s scorecard
Fairview Hospital
Cuyahoga · community discharge
Updated this morning
4:50What the hour paid
Give it your base and your per-admission rate — once, privately, never visible to your agency. Every account acquires a number. What it is worth to you.
Why it exists
Ten years in this job and nobody ever handed me a number I could use. I learned my territory the way everyone does — a windshield, a list, and whatever I could remember. I lost accounts I never understood. I spent Sunday nights writing reports nobody read.
The whole time, the answers were published. Every discharge count, every diagnosis mix, every competitor’s rating — sitting on a CMS website, free, while we guessed.
Nobody was going to build this for us. The people who sell software to this industry have never waited in a lobby for a discharge planner who was not coming.
So I built it. You are better at this job than your numbers say — you have just been working blind. That ends now.
Matt Burton · still driving a territory in Ohio
$49To own Tuesday
No demo call, no procurement, no contract. The same briefing for every marketer — day one. The price you see is the price you keep.
Less than one admission’s bonus.
Solo
$ 49 / month
One marketer, one territory. Yours, and it moves with you.
Agency
$99 + $39 per marketer / month
A three-marketer agency pays $216. Coverage and outcomes — never individual logs.
Skilled nursing
$499 / month
The same product, pointed at admissions.
Join the list
One message when Cavatta is ready — and this price, locked, for as long as you stay. No list sharing.
You’re on the list
The price you saw is the price you keep. Go back to the territory — we will find you when it is ready.